VIA CNC was a branding refresh and logo design for a company originally called VIA Turn. VIA CNC specialize in heavy industry lathe equipment and they wanted to incorporate the heavy duty style of the equipment into the identity.

My logo design was inspired by looking through one of the lathes whilst it spins and creating a simplified image. Using the equipment itself as inspiration gives the company a much stronger, connected identity. I also designed a new brochure to go along with the logo for the companies new release of products. I am also in the process of designing a new site which we hope to go live in 2012.